Friday, January 6, 2012

0 Jimenez Reacts

FRESH TWEETS: DOT Secretary Ramon R. Jimenez, Jr. on the ‘Switzerland Coincidence’ | via Tourism Thoughts

Department of Tourism Secretary Ramon Jimenez Jr. reacts on the surfacing of a 1951 ad from the Swiss National Tourist Office that read "It's more fun in Switzerland!" a slogan which is almost identical to the Philippines' newest tourism campaign, "It's more fun in the Philippines! launched earlier today.

2 hours ago as of posting:
No one can own the expression "it's more fun" but it's very true for the #Philippines so it becomes ours. #ItsMoreFunInThePhilippines
1 hour ago as of posting:
This Switzerland coincidence only makes our line truer. Sun Tanning IS more fun in the Philippines.

The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it
If you look hard enough, you might even find an old ad that says "it's more fun in Alcatraz!"
Tourism is successful in Thailand because their positive voice is louder than their negative voice.

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